Marketing and marketing are two practical concepts in economics. Usually, these two words are synonymous with each other. If the concepts of each are completely different from each other.
What is marketing?
Marketing is actually an activity that leads to gaining market share according to various sales techniques and strategies. Keep in mind that marketing is not about selling more. But by marketing you are able to optimize the product. Product optimization means that you prepare your market for more sales through marketing.
Definition of marketing
The definition of marketing in one sentence is: adequate knowledge of the market and complete knowledge of the customer
Having this understanding of the market, marketing will be much easier.
Who is the market maker?
A market maker is actually a trader. He is able to create a two-sided market because he is an expert on both buying and selling sides. Marketer has the role of a guide for companies to have proper marketing.
Types of economy surfers
These days, the economic stability in the whole world has reached its lowest level. And market making, which plays a significant role in the progress of companies, has become difficult. Companies can have three different approaches with the arrival of any economic crisis, which is called an economic wave. We will examine them below:
- Captives of the wave: This group of companies, which have the most statistics, are the weakest group for market building. They act in a traditional way against any economic change. This group usually does not notice environmental changes. As a result, they will be doomed to failure. Because this group of companies leave themselves in the hands of the wave and sooner or later they will hit the rock of bankruptcy.
- Wave makers of creativity: it is at its highest in these companies. With the arrival of each new wave, they use a new strategy to cause the least damage. Sometimes even when most companies and businesses are at a loss. This group of companies are profitable due to the use of new methods. In fact, the wavemakers are the innovators of the economy. It is clear that this group has the best answer for the customer’s needs due to the presence of bold managers and creative employees. Of course, keep in mind that most of the products that are introduced to the target community may fail. But these companies have a high risk tolerance due to their high failure tolerance. Because if their products are accepted, it will bring them a lot of profit.
- Surfers: These types of companies are the smartest group. Because they have the lowest risk of failure. These companies follow the wavemakers at a very close distance. It should be noted that this group does not imitate, but consciously follows the example of the group of wave makers.
Types of marketing for market building
Before examining the types of marketing, it is better to know that marketing starts with understanding the market and needs, and then by responding to those needs, sales and profitability begin.
- Marketing dimensions
- Marketing
- Marketing
- marketing
Definition of marketing
Imagine that you are going to export a product. Before any submission, you need to know the market system of your product. You also need to be familiar with the export system of that product. This knowledge is gained through the research you do. This advertising process is called marketing.
For marketing, a four-step technique called 4C is used:
- Company knowledge: You must have a detailed knowledge of your company and its multi-year prospects.
- Customer-knowing customers or audience: knowing the audience or customer means knowing their needs and problems.
- 3.Competitor- Knowing your competitors: By knowing your competitors and adding a competitive advantage to your product or service, you can gain market share.
- Change factor – knowing the environment and environmental factors
Knowing the environment and environmental factors means the same economic waves that will cause challenges for your company.
What is marketing?
Marketing is one of the main stages of marketing. Marketing means using all sales techniques and strategies to create and increase market share.
A method called 4P is used for marketing:
Product: Good product for marketing purposes
Price: Good price for marketing purposes
Place: Timely distribution for marketing purposes
Promotion: Advertising on the spot for the purpose of marketing
If you do these 4 things well, marketing for your product or service is done. Because marketing is created when the product or service is accepted by the audience.
Marketing methods
- Using public relations tools
- Advertising that informs the audience
- Selling products both face-to-face and personally in order to market
- Informing and showing the positive features and functions of the product in order to inform the audience and as a result of marketing
- Building a site to introduce your product or service
- Holding various festivals and events in order to familiarize the target audience with the features and positive points of the product
- Holding specialized discussions and introducing products or services on radio and television
- Creating counters in high-traffic areas and presenting your product in order to market
- Attending a specialized exhibition related to your product and services will greatly help your marketing.
- You will get the most impact for marketing by using advertising through prominent sports, artistic, scientific and specialized figures.
- Offering discounts to first-time customers is another marketing technique that businesses use.
The third and last method of marketing is marketing:
Marketing means using methods and techniques to maintain market share. This work leads to having loyal and real customers.
